The speed of a website or web application

The speed of a website or web application

The speed of a website or web application is an important factor in providing an enjoyable user experience. It refers to the time it takes for a page or application to load and respond to user commands. A fast website or application can lead to more engagement, higher customer satisfaction, and improved conversion rates.

Most companies have a website. Often we don’t pay enough attention to optimizing the web application.

What it usually looks like:

• site takes a long time to load text, no pictures
• The user clicks a button, the application takes forever to respond

Many people have probably heard that slow sites and apps cause the loss of a potential customer. Recent studies confirm that customer experience is the leading way in choosing a company or a service. This trend is only getting stronger.

A couple of conclusions:

1. 68% of customers are willing to pay more knowing that the service provides a good customer experience¹
2. 86% of customers, after their first quality experience, identify the company as a leader²
3. one out of two users will leave the site if it loads for more than 6 seconds³

The speed of a website or application is just one of the metrics that directly affect the perception of the customer experience. The IT market is actively working on this issue. Many large companies allocate special teams to achieve better results. Often there are predetermined technological requirements.

The service Tilda, for example, offers users the opportunity to work on optimization. Some issues may be well solved by non-technical people.

Upwork.com, for example, uses an enterprise-level technical solution based on Nuxt. There is a large set of different services that should be used to find a solution. Some technical things are difficult to optimize.

The goal of this series is to create a comprehensive overview about tools and technologies that can help you develop your web services and sites even better.

Website or Web Application Optimization Series

1. Optimization Myths
2. Lab web optimization vs. Real data
3. Service Lighthouse
4. Service WebpageTest
5. SSG, SSR, and SPA
6. Media Content Optimization
7. Animation and 3d optimization
8. DNS, CDN, Domains, Servers, and others
9. PWA, AMP, Yandex Turbo
10. Statistics of large sites